Kamal Hannouda
Close-up of a gloved hand holding a polished gold sculpture shaped like a stylized half-skull.

Visual Artist & Sculptor — Founder, Calligraphie Joud

Painting and sculpture, made in person for the people who inspired them.

Every commission is designed around a single subject’s story, crafted by hand in Morocco, and delivered in person — from a footballer’s career-defining moment to 149 grams of 18-karat gold cast in sculpture.

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Selected Work

Bespoke commissions, presented one story at a time.

Achraf Hakimi standing beside his framed portrait painting, holding a Champions League trophy, in a hotel lounge.

Celebrity Commissions

Achraf Hakimi

Close-up of a gloved hand holding a polished gold sculpture shaped like a stylized half-skull.

Celebrity Commissions

Mario Balotelli

French Montana posing beside his framed portrait painting, which depicts him against a New York and Casablanca skyline.

Celebrity Commissions

French Montana

A ROOTED campaign image reading "Born From Memory" over a photo of a two-tone blue Moroccan bedroom with a floor mattress and cushions.

ROOTED

ROOTED

A footballer smiling beside his framed portrait painting, which shows him holding a trophy and medal.

National Football Players

National Football Players

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A ROOTED campaign image reading "Born From Memory" over a photo of a two-tone blue Moroccan bedroom with a floor mattress and cushions.

The ROOTED Style

A signature language of abstract composition and Moroccan identity, carried across every piece.

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Kamal Hannouda wearing a patterned shirt and sun hat, standing in front of an ornate ironwork window in Marrakech.

About the Artist

Carrying forward a legacy of Moroccan craftsmanship.

Born into a family of master artisans who carved arches and decorated mosques across Marrakech and Essaouira, Kamal transforms that heritage into a contemporary artistic vision — blending Moroccan identity with modern expression.

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